QUALITY TIMEKEEPING SINCE 1854
OUR ROOTS DATE BACK TO 1854 IN WATERBURY, CONNECTICUT, A TIME WHEN HOW YOU MADE SOMETHING WAS JUST AS IMPORTANT AS WHAT YOU MADE.
1854
WATERBURY CLOCK COMPANY OPENS IN BRASS CITY
WHILE WATERBURY BOOMED WITH BRASS, WE ADDED AMERICAN INGENUITY TO EUROPEAN CLOCKMAKING. THE RESULT WAS MASS-PRODUCTION 40 YEARS BEFORE THE MODEL T AND A $6 CLOCK ALMOST EVERYONE COULD AFFORD.
1901
THE WATCH THAT MADE THE DOLLAR FAMOUS
IN 1895 FIVE POUNDS OF CANDY COST 35 CENTS, AND ONE DOLLAR GOT YOU THE YANKEE POCKET WATCH. BY THE TURN OF THE CENTURY, OVER SIX MILLION WERE SOLD. EVEN MARK TWAIN WAS A FAN.
1914 - 1936
A TWIST OF THE WRIST
IT WAS A SIMPLE IDEA, BUT IT CHANGED EVERYTHING. MOVE THE STEM FROM 12 O'CLOCK TO THREE AND WELD ON LOOPS TO HOLD A STRAP. BY 1914 MOST OF THE WORLD NO LONGER KEPT TIME IN THEIR POCKET.
AT THE 1933 CHICAGO WORLD'S FAIR, YOU COULD SEE BULLET TRAINS, AIRSHIPS, AND MICKEY MOUSE TELL TIME. WITHIN THREE YEARS, MICKEY MOUSE WAS THE OFFICIAL TIMEKEEPER OF TWO MILLION CHILDREN.
1950
QUALITY IS NOW AFFORDABLE
IN 1950, TIMEX BRAND WATCHES ARRIVED WITH THE V-CONIC, THE FIRST HIGH-QUALITY MASS PRODUCED WATCH MOVEMENT. AT THE END OF THE DECADE, EVERY THIRD WATCH SOLD WAS A TIMEX.
1958
TAKES A LICKING AND KEEPS ON TICKING
WE DID EVERYTHING IMAGINABLE TO DESTROY OUR WATCHES ON LIVE TELEVISION EACH WEEK, PROVING TIMEX TAKES A LICKING AND KEEPS ON TICKING.
1984 - 1992
THE UNDISPUTED FAVORITE [OR BRIGHT IDEAS]
IN 1984, WE TOOK THE CLOCK OFF THE FINISH LINE, AND PUT IT ON YOUR WRIST TO CREATE THE WORLD'S FIRST SPORTS WATCH. TIMEX® IRONMAN® BECAME YOUR COACH, YOUR MOTIVATION AND A SYMBOL OF YOUR DEDICATION. TOGETHER, WE'VE CROSSED NEARLY EVERY FINISH LINE IN THE WORLD.
IN 1992, THE INDIGLO® NIGHT-LIGHT CHANGED THE FACE OF TIME. OUR SIGNATURE BLUE BACKLIGHT REVOLUTIONIZED THE WAY THE WORLD READS TIME IN THE DARK.
